A few weeks ago, I outlined some projects we’re working on to build a more informed community and fight misinformation. Today, I want to share an update on work we’re starting to roll out.
We have a responsibility to make sure Facebook has the greatest positive impact on the world. This update is just one of many steps forward, and there will be more work beyond this.
Facebook is a new kind of platform different from anything before it. I think of Facebook as a technology company, but I recognize we have a greater responsibility than just building technology that information flows through. While we don’t write the news stories you read and share, we also recognize we’re more than just a distributor of news. We’re a new kind of platform for public discourse — and that means we have a new kind of responsibility to enable people to have the most meaningful conversations, and to build a space where people can be informed.
With any changes we make, we must fight to give all people a voice and resist the path of becoming arbiters of truth ourselves. I believe we can build a more informed community and uphold these principles.
Here’s what we’re doing:
Today we’re making it easier to report hoaxes, and if many people report a story, then we’ll send it to third-party fact checking organizations. If the fact checkers agree a story is a hoax, you’ll see a flag on the story saying it has been disputed, and that story may be less likely to show up in News Feed. You’ll still be able to read and share the story, but you’ll now have more information about whether fact checkers believe it’s accurate. No one will be able to make a disputed story into an ad or promote it on our platform.
We’ve also found that if people who read an article are significantly less likely to share it than people who just read the headline, that may be a sign it’s misleading. We’re going to start incorporating this signal into News Feed ranking.
These steps will help make spreading misinformation less profitable for spammers who make money by getting more people to visit their sites. And we’re also going to crack down on spammers who masquerade as well-known news organizations.
You can read more about all of these updates here: http://newsroom.fb.com/?p=7014
This is just one of many steps we’ll make to keep improving the quality of our service. Thanks to everyone for your feedback on this, and check back here for more updates to come.